![]() Leadership in the Market: Corona is regarded as one of the best selling beers in its respective category while being a prime leader in the export section.Corona positions itself as a ‘medium’ in which consumers can associate their beers to the experience of consuming the latter. Moreover, Corona advertises its beverage as more than just a drink. Marketing and Advertising: Corona has always been a consistent advertiser and over the years it has not changed its signature message or positioning of “refreshing memorable moments”.The beer targets both men and women and in fact research indicates that the beer is popular amongst women drinkers. Target Consumer: While most of the other beers under the competition target youngsters, Corona has always focused its target towards an older group adult and grown-up set of males and females who are well educated and classy.Strengths are determinants that help identify the company’s unique qualities, what features does it excel at and what makes the organization stand out from the rest of the competition. Let us now learn more about the SWOT Analysis of Corona by starting with its strengths. To better understand the SWOT Analysis of Corona, refer to the infographic below: It is a useful planning system that allows Corona to help identify its performance about its competitors and the industry as a whole. Now that we have seen a brief overview of the company, we can now delve right into the SWOT analysis of Corona.Ī SWOT Analysis is a strategic planning and management technique that helps an organization determine their strengths, weaknesses, opportunities, and threats related to business competition or project planning. So, let’s now dive in to know more about Corona before starting with the SWOT analysis of Corona.Ĭorona has been dealing with a range of beers to suit every need:Ĭorona competes on a global level while maintaining its quality and uniqueness, it competes with global brands such as: Therefore, the goal of this article is to provide you with valuable insights surrounding the brand, using the latest facts, updates and even how Corona gained its supremacy in the beer industry. As the world is swept away by the online stores, marketing has also taken a phenomenal turn and if you are interested in learning about the latest in the digital marketing industry – attend our Free MasterClass on Digital Marketing 101, led by the Founder and CEO of IIDE, Karan Shah. Why? Because the brand has always catered to its customers in a significant manner and kept its target audience interested.Īnother aspect that gave Corona a leading position today is its marketing campaigns. ![]() As the brand is vintage to the world of beers, operating since 1925 and the pride of Mexico. One of the world’s best-selling beer names in the world – Corona is a brand that has a high reputation among beer drinkers due to its unique and refreshing taste. ![]() In this study, we are going to go through the SWOT analysis of Corona. In our previous article, we went through a complete SWOT analysis of Carlsberg. ![]()
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